Work Experience
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Senior UX Researcher | gotomedia | 2025 - Present
IMPACT ON INNOVATION & GROWTH: Enabling client growth via Spanish user segments research capabilities.
Key responsibilities:Leading end-to-end user research: client-facing collaboration, planning - includes Spanish language translation and sessions in Spanish - analysis, reporting with large private and public organizations.
Projects areas include UX discovery to improve user awareness, enrollment and conversion.
HIPAA for Business Associates trained.
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Consultant | Finding Patterns | 2025 - Present
Key responsibilities: Providing analysis, insights and recommendations for global client research and strategy needs. -
User Experience Researcher II | Teladoc Health | 2023 - 2025
IMPACT ON CUSTOMER SATISFACTION : Foundational employee user / enterprise tooling research portfolio equipped Product / Clinical team to investigate issues & increase user NPS.IMPACT ON INNOVATION: Created, led and scaled a research training program to upskill Design and Content - increased product quality by 2X.
IMPACT ON REVENUE: Research de-risked product roadmap, including high-stakes, multi-million dollar product investments.
Key responsibilities:Scoped and executed end-to-end discovery / evaluative / UX research studies for enterprise software and medical devices.
Implemented a variety of methodology to meet needs: group / 1:1 interviews, usability testing, diary study, concept testing, heuristic evaluations.
Impacted provider efficiency targets, user safety compliance measures for 5000+ clinical users.
Uncovered latent and unmet needs of our end users, including customers (B2B), patients, providers (doctors/therapists, etc.).
Collaborated with ICs and leaders cross-functionally across Engineering , Product Management, Design and Content, Clinical teams, Patient Safety and more to deliver actionable insights - including executive audiences.
Scaled research democratization training to 40 staff impacting 10+ product lines.
Co-developed new Jobs to be Done (JTBD) and Experience Principles frameworks.
Partnered with external vendors on varied research scopes including emerging AI technologies.
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User Research Operations Manager | Teladoc Health & Livongo | 2020 - 2022
IMPACT ON RISK MANAGEMENT: Delivered first user research playbook which enabled increased compliance / reduced risk for FDA Regulatory testing.IMPACT ON OPERATIONAL EFFICIENCY: Equipped leaders with key data to maximize research budget resourcing related to tools and vendors (Ex: $25K+ annual)
Key responsibilities:Oversaw UX research operations tactical and strategic efforts through team growth (2x), plus intern recruitment / oversight.
Ensured FDA & EU regulatory and quality compliance requirements for annual summative usability tests (approximately 2-4 annual).
Managed research participants across 9 product lines, 45+ studies with 1000+ diverse participants annually.
Developed new research playbook, employee research panel, Sharepoint site, research library.
Oversaw vendors: 20+ SaaS tools / consultants setup, off boarding, or budgets ($500K+ annual).
Developed new structures / frameworks: new roadmaps, prioritization, study templates, hiring, learning & development.
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Field Staff | U.S. Census Bureau | 2020
IMPACT ON ENGAGEMENT & PERFORMANCE: Top team performer in user engagement and was invited to survey in complex markets.
Key responsibilities:Conducted research on behalf of the U.S. Census Bureau, U.S. Department of Commerce.
Collected household and demographic data in English and Spanish in Northern California.
Brokered connections and advocated for survey completion among hard-to-reach populations.
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Customer Success Manager | Incredible Health | 2020
Hired but did not start the role due to the COVID-19 pandemic. In early 2020, Incredible Health was a Series A, venture-backed start-up including major funding from Andreessen-Horowitz. -
Senior Manager of Hospital Relationships | American Cancer Society | 2017 - 2019
IMPACT ON REVENUE: Maintained at-risk market revenue and exceeded by 85% via new client opportunities.IMPACT ON GROWTH: Enhanced new organizational strategies via over 2X researcher engagement growth.
Key responsibilities:Recruited, on-boarded, coached 4 full-time staff in SF Bay Area/Hawaii.
Stewarded 4 high-impact accounts; oversaw team’s 60+ hospital relationships.
Completed interviews with 20 ACS-funded scientists to understand interests in programming; grew researcher engagement by 250%.
Coordinated across 6 verticals to exceed (85% over) revenue targets.
Founding member of diversity workgroup targeting language access.
Planned conference (75 staff), including logistics, learning content, evaluation.
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Researcher / Program Manager | University of California San Francisco | 2014 - 2017
IMPACT ON INNOVATION: Enabled growth in external / private with tech company partnership. Delivered on Spanish segment yielding revenue growth and a new publication.IMPACT ON PERFORMANCE:Co-authored 3 published academic articles, including lead authors. Presented 3 poster or oral presentations at local/national conferences.
Key responsibilities:Managed daily activities for 2 complex grants led by senior professors - over $1 million in National Institutes of Health funding.
Collaborated on health IT interventions (e.g. academic-health tech company partnership with Omada Health) led product user sessions; adapted content.
Trained 7 study staff; on-boarded 40 student researchers. Co-created curriculum for summer diversity intern program.
Led 1:1 interviews/focus groups with over 150 bilingual participants. Met Spanish language targets: 100% recruitment and 80%+ for follow-up studies.
Partnered with cross-campus UCSF diversity programming to execute on internal initiatives for student/faculty diversity training programs.
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Program Coordinator / Web Content Editor | Partners HealthCare | 2013 - 2015
Key responsibilities:Coordinated tasks for diversity job training program: 15 people/quarterly cycles; weekly multi-site logistics for 8-week training cycle.
Collaborated with colleagues to deliver quality candidate recruitment experiences. Processed participant data (e.g. in applicant tracking systems, background checks).
Social media lead: created monthly Twitter and Facebook posts.
Organized 2 department website pages: user flows, site maps, 10+ new page layouts. Worked with leadership to assess feasibility to implementation.
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Lead Research Assistant / Project Consultant | Boston University | 2012 - 2014
Key responsibilities:Kenyan field research: 75+ people surveyed in 6-week project (survey development, field testing, analysis, community reporting); built relationships and trust with families/leaders.
Consulted with Zambian stakeholders to improve texting health application, included cost analysis and created functional prototype.
Teamed with researchers on bilingual pilot phone app intervention; led audio recordings and translation; consulted with app developers.
Conducted 1:1 interviews (10) and focus groups for summer fellowship.
Participated as student rep in diversity committee; input for faculty hiring. Attended community stakeholder meetings to represent BU externally.
Paid social media events contributor.
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Health Equity Programs Intern | Brigham & Women's Hospital | 2012 - 2013
Key responsibilities:Created a new academic peer-review journal-informed curriculum for health programming executed by the hospital.
Conducted literature reviews and grant project research.
Evaluated a community health project, presented results at national American Public Health Association conference.
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Practice Intern/Youth Specialist | Action for Boston Community Development | 2011 - 2012
Key responsibilities:Worked with lead attorney, processed 50+ USA Immigration applications for low-income residents: citizenship, green card renewals.
Guided 35 youth through summer job placements in Boston nationally-renowned hospitals.
Served as external partner/liaison with 4 academic health institutions.
Designed a user flow for pilot program (e.g. goal to maximize clients seen).
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Receptionist/Office Manager | ACES Inc. | 2010 - 2011
Served as main office staff at new office location for Autism services. Greeted and stewarded family experiences with empathy. -
Level 6 Associate | In-N-Out Burger | 2005 - 2010
Provided high quality products with great customer service. Promoted 5 times during tenure. Worked at 3 locations, with different teams and management